VITAL CAPITAL
Vital Capital is a social impact fund operating in Sub-Saharan Africa. This project uses speculative design to reimagine how locals discover and interact with the organization.
PROJECT BACKGROUND
The genesis of this project was a capstone project I did for a Brand Experience Design course at ArtCenter, led by instructor James Chu. This course took place during the summer of 2020, during which ArtCenter’s Extension courses were all taught remotely over Zoom due to COVID.
OBJECTIVE
I focused on creating a brand experience initiative proposal for Vital Capital. In this project, I wanted to explore potentialities in addressing sub-Saharan farmers’ needs and uncover hidden opportunities for Vital Capital to make a significant social impact. This included new ways of engaging with their target audience.
SOLUTION
The outcome of this project was a marketing campaign and video to showcase my brand experience design initiative proposal and the sub-projects that were milestones in the design and development process.
COMPANY INFO
MARKET RESEARCH
CONCEPTUAL DESIGNS
STRATEGY DEVELOPMENT
CONSUMER ARCHETYPES
BRAND EXPERIENCE ATTRIBUTES
USER PERSONAS
REFINED STORYBOARD
MARKETING CAMPAIGN
FUNDED FARMERS APP
Users can stay up to date with other farmers on the app through the Home social feed.
New and seasoned farmers alike can benefit from pooling their farming knowledge and share in the app.
Individual plant profiles showcase essential information, giving farmers pro tips on caring for crops.
The video database is a crowdsourced collection of farming tutorials, tips, and best practices.
CLICKABLE PROTOTYPE
KEY TAKEAWAYS
There is a golden opportunity for Vital Capital to revolutionize small-scale farming in sub-Saharan Africa.
Promoting and supporting agriculture in Africa can lead to economic empowerment for many in need.
