The genesis of this project was a capstone project I did for a Brand Experience Design course at ArtCenter, led by instructor James Chu. This course took place during the summer of 2020, during which ArtCenter’s Extension courses were all taught remotely over Zoom due to COVID.
I focused on creating a brand experience initiative proposal for Vital Capital. In this project, I wanted to explore potentialities in addressing sub-Saharan farmers’ needs and uncover hidden opportunities for Vital Capital to make a significant social impact. This included new ways of engaging with their target audience.
The outcome of this project was a marketing campaign and video to showcase my brand experience design initiative proposal and the sub-projects that were milestones in the design and development process.
Users can stay up to date with other farmers on the app through the Home social feed.
New and seasoned farmers alike can benefit from pooling their farming knowledge and share in the app.
Individual plant profiles showcase essential information, giving farmers pro tips on caring for crops.
The video database is a crowdsourced collection of farming tutorials, tips, and best practices.