Good design understands people — their needs, desires, and behaviors — and meets them where they are.
Great design empowers people — through insights, strategy, and action — and guides them where they want to be.
This portfolio showcases expertise in strategy, research, and lean UX, drawing from experience as a product designer and research generalist shaped by a fast-paced startup environment and enriched by an MBA and Master of Design. Explore by interests below.
Standardizing store-testing research practices
Partnered with a leading beverage company to design a toolkit empowering test teams, regardless of experience, to gather consistent data and uncover actionable insights.
Enhancing exhibits to improve visitor learning and engagement
Conducted interviews and coded research to provide the Chicago Architecture Center with insights to address its visitor's diverse learning styles and develop strategies to improve content, experience, and communication.
Hooked: the 21st-century pier-to-pier pirate map app
Designed and launched the app Hooked for a fishing entrepreneur to help anglers discover and reserve top fishing spots.
Process of Rethinking
Rethinking addresses assumptions and insights to design functional, transformative solutions. Grounded in research, systems thinking, and design strategy, it reshapes challenges into opportunities for meaningful change.
Rethink
assumptions
insights
interactions
users
to design
research
strategies
systems
products
Past Engagements
