Good design understands people.
Great design empowers them.
A product designer uncovers opportunities through foresight and deep user understanding. Great design emerges by blending empathy with strategic problem-solving to create empowering experiences.
My portfolio showcases expertise in strategy, research, and lean UX, drawing from experience as a product designer shaped by a fast-paced startup environment and enriched by an MBA and Master of Design.
Standardizing store-testing research practices
Partnered with a leading coffeehouse chain to design a toolkit empowering test teams, regardless of experience, to gather consistent data and uncover actionable insights.

Enhancing exhibits to improve visitor learning and engagement
Conducted interviews and coded research to provide the Chicago Architecture Center with insights to address its visitor's diverse learning styles and develop strategies to improve content, experience, and communication.

Hooked: the 21st-century pier-to-pier pirate map app
Designed and launched the app Hooked for a fishing entrepreneur to help anglers discover and reserve top fishing spots.

User Centered Design
My approach to design starts by breaking down complex problems to reveal core insights, which I then transform into innovative solutions. This methodology — rethink to design — guides my work across user experience, product, and business design domains.