Good design understands people.
Great design empowers them.
A product designer uncovers opportunities through foresight and deep user understanding. Great design emerges by blending empathy with strategic problem-solving to create empowering experiences.
My portfolio showcases expertise in strategy, research, and lean UX, drawing from experience as a product designer shaped by a fast-paced startup environment and enriched by an MBA and Master of Design.
Standardizing store-testing research practices
Partnered with a leading coffeehouse chain to design a toolkit empowering test teams, regardless of experience, to gather consistent data and uncover actionable insights.
Enhancing exhibits to improve visitor learning and engagement
Conducted interviews and coded research to provide the Chicago Architecture Center with insights to address its visitor's diverse learning styles and develop strategies to improve content, experience, and communication.
Hooked: the 21st-century pier-to-pier pirate map app
Designed and launched the app Hooked for a fishing entrepreneur to help anglers discover and reserve top fishing spots.
User Centered Design
My approach to design starts by breaking down complex problems to reveal core insights, which I then transform into innovative solutions. This methodology — rethink to design — guides my work across user experience, product, and business design domains.
Rethink
assumptions
insights
interactions
users
to design
research
strategies
systems
products
"Over three years, Jerick has supported nearly 250 entrepreneurs by delivering high-quality feature sets, wireframes, and prototypes. His ability to question and prioritize features ensures user-focused outcomes. A collaborative team player, Jerick works seamlessly with developers, mentors new designers, and consistently strengthens his skills through dedication to learning and growth."
