Case studies spanning my design experience in research, ux, and strategy.

These showcase how strategic design transforms complex challenges into compelling solutions for global brands, startups, and prestigious institutions.

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Research

Standardizing store-testing research practices for a Leading Coffee Brand

Partnered with a leading coffeehouse chain to design a toolkit empowering test teams, regardless of experience, to gather consistent data and uncover actionable insights.
Human-Centered Research
Design Toolkit
Visual Design
Workshop Facilitation
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Research

Enhancing exhibits to improve visitor learning and engagement for Chicago Architecture Center

Conducted interviews and coded research to proviee the Chicago Architecture Center with insights to address its visitor's diverse learning styles and develop strategies to improve content, experience and communication.
Qualitative Research
Design Strategy
Research Synthesis
Interviews
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Research

Rethinking human sewage capture and reclamation at Ocean Sewage Alliance

Worked with the Ocean Sewage Alliance to develop networking strategies and identify opportunities to transform human sewage into sustainable resources.
Innovation Strategy
Systems Thinking
Design Principles
Human-Centered Research
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Strategy

Reframing innovation processes at global IT consultancy

Worked with Tata Consultancy Services to identify gaps in their innovation process, providing recommendations and visual aids to leverage internal resources and expertise for meeting client needs and amplifying the impact of their offerings.
Organizational Design
Generative Ai Use Cases
Systems Thinking
Innovation Strategy
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Strategy

Bridging the gap between clients and investors through touchpoints for Vital Capital

Created a speculative brand strategy for Vital Capital, a social impact investment fund operating in Sub-Saharan Africa, featuring a marketing campaign, an app, and a video demo to enhance engagement with local farmers through diverse touchpoints.
Brand Touchpoints
Human-Centered Research
Speculative Design
Innovation Strategy
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UX

Hooked: the 21st-century pier-to-pier map app

Designed and launched the app Hooked for a fishing entrepreneur to help anglers discover and reserve top fishing spots.
UX/UI Design
Wireframes
App & Website Design
Project Management
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UX

Fluent: the Pocket ASL tutor app

Designed and launched Fluent, an app bridging language barriers for deaf individuals with curated resources for ASL learning and practice.
UX/UI Design
Interaction Design
Wireframes
Project Management
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UX

Scratch: matching iPhoneographers with their next subject

Designed and launched the app Scratch to connect experts in smartphone photography with people who want flattering photos of themselves.
UX/UI Design
Interaction Design
Wireframes
Project Management
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