Design Approach
My design process begins with deconstructing problems to uncover key insights, then reconfiguring them into solutions. This approach—deconstruction to reconstruction—drives my work across UX, product, and business design.
Know the user, know the way.
Design starts with empathy. I dive deep into understanding the people I’m designing for—what they need, what frustrates them, and what excites them. Through interviews, observations, and mapping their journeys, I uncover the insights that ground everything else in the process.
From insights to focus.
Once I’ve gathered insights, it’s all about distilling them into a clear, actionable problem. This is where I define the challenge, reframe it as an opportunity, and set the stage for focused, impactful solutions.
Think big, then refine.
This is the fun part—brainstorming and exploring possibilities. I work collaboratively, using creative techniques to think big, then narrowing down to the most promising ideas. It’s all about balancing imagination with practicality.
Make it real to make it better.
Prototyping is where ideas take shape. I start simple, often with sketches or wireframes, and build up to more polished models. It’s about creating something tangible to learn from, test, and improve.
Validate, iterate, improve.
Testing turns assumptions into knowledge. I put prototypes in front of users, gather feedback, and iterate to refine the solution. It’s all about listening to users and making sure the final product truly meets their needs.
